Lesson 1,
Topic 1
In Progress
Acxiom
Opting-out, or choosing to have data about you removed from Acxiom’s US marketing data products, will have two effects:
- Reduce the amount of unsolicited marketing offers you receive from companies with whom you have not done business.
- Reduce the relevance of marketing offers you receive from companies you do have a relationship with that are also Acxiom clients. This is because Acxiom clients use these marketing data products to better understand what offers may be of interest to you.